The Amazon virtual voice assistant “Alexa” has added actor Amitabh Bachchan as its first celebrity can experience a virtual voice in India. Users can simply say “Alexa, say hello to Amitabh Bachchan” on their Alexa powered devices, including Echo devices, Fire TV, Alexa app, Amazon shopping app, as well as several third-party devices like mobile phones, Bluetooth speakers, headphones, smart TVs with Alexa built-in.
Actor Amitabh Bachchan has partnered with Amazon to create a unique celebrity voice experience. Customers in India will be able to access Mr. Bachchan’s iconic voice on Alexa by purchasing the Amitabh Bachchan voice experience. That means you need to purchase an Alexa powered device to access the Actor Amitabh Bachchan virtual voice. And this feature will be available later this year, according to Amazon.
The Amazon Alexa team will work with Mr. Amitabh Bachchan to capture the iconic voice from the Shehenshah of Bollywood and deliver a unique voice experience to customers. This virtual voice will include popular offerings like jokes, weather, shayaris, motivational quotes, advice, and more. Later this year, Indian customers can easily invoke the Amitabh Bachchan voice experience by just asking Alexa and instantly getting their favorite superstar’s voice responding to popular requests.
On this special feature, Mr. Amitabh Bachchan says, “Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts, and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers.”
Saying that cricket and Bollywood are integral to Alexa’s unique Indian personality, Puneesh Kumar, Country Leader for Alexa, Amazon India, adds, “Mr. Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplifies the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice.”