Apple unveiled Fitness+ service on September 15, 2020 event. Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualize right on their iPhone, iPad, or Apple TV. Fitness+ offers a personalized workout experience. Everyone can access studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music from renowned artists, making it easier and more rewarding for customers to exercise, whenever and wherever they like.
Fitness+ will be available in Australia, Canada, Ireland, New Zealand, UK, and the US. Fitness+ will be available to Apple Watch customers as a subscription service before the end of 2020, Fitness starts at $9.99 per month or $79.99 per year, everyone can try Fitness+ free for one month. Customers who purchase Apple Watch Series 3 or later, will get three months of Apple Fitness+ free, this trial available for a limited time.
Fitness+ is included in the Apple One Premier plan which is available for $29.95 per month, Apple One will coming this fall.
Customers who purchase Apple Watch Series 3 or later from Best Buy, will get six months of Fitness+ for free.
Fitness+ requires at least Apple Watch Series 3 or later paired with iPhone 6s or later or iPhone SE 2nd generation. Also, for usage with iPad, Fitness+ requires iPad Pro, iPad 5th generation or later, iPad mini 4 or later, iPad 2 Air, or iPad Air 3rd generation. Fitness+ is supported on Apple TV 4K and Apple TV HD.
“We’re so excited to energize our customers with new ways to get active and stay active with Apple Watch,” said Jay Blahnik, Apple’s senior director of fitness for Health Technologies. “With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere — there’s something for everyone. We know Fitness+ will take working out with Apple Watch to the next level with unparalleled engagement, convenience, and inspiration.”
Apple Fitness+ will deliver personalized recommendations to help customers quickly get to their next workout, and uses Apple Watch to provide an engaging, immersive experience to help them stay motivated throughout.
Fitness+ uses a custom recommendation engine, that will consider previously completed workouts and intelligently suggests new options that match the workouts users select most often, or something fresh to balance their current routine. Users can also use an intuitive filtering tool to choose what is most important to them when looking for a workout, whether it’s the workout type, the trainer, the duration, or the music. Apple Music subscribers can easy to save playlist from Fitness+ and listen to them later on Apple Music.
When a workout is selected and started on iPhone, iPad, or Apple TV, the correct workout type will automatically start on Apple Watch. During the session, the metrics from Apple Watch are shown on the screen and come to life for moments of inspiration. Eg. when the trainer says to check the heart rate or begins a countdown timer, those numbers will animate on the screen. And for customers who like to push themselves with a little healthy competition, the optional Burn Bar shows how their current effort stacks up against anyone who has done the same workout previously.
The familiar Activity rings from Apple Watch also appear on the screen, highlighting the wearer’s progress and launching an animated celebration as they close. With Activity Sharing, users can enable friends and family to see Fitness+ workouts completed, and workouts can also be shared with their favorite social media channels.
At launch, customers can conveniently find Fitness+ in the tab located in the new Fitness app in iPhone, Fitness+ will also arrive on iPad and Apple TV.
Apple Fitness+ will launch with the most popular workout types including Cycling, Treadmill, Rowing, HIIT, Strength, Yoga, Dance, Core, and Mindful Cooldown, and each is accompanied by music thoughtfully curated by the trainers. Each week. The team of Fitness+ trainers will deliver fresh workouts from the studio across a range of lengths, disciplines, and music genres so there are always new workouts to explore.
The newly joint customers to fitness will get a beginner program built into Fitness+, this will help coach the basics of movement and exercise, and give customers an option to prepare for Studio Workouts.
Customers also use any brand of equipment with Fitness+, and many workouts can be done with no equipment at all or just a set of dumbbells. For those who start a Treadmill session with Fitness+ on Apple GymKit-enabled machines, the workouts will prompt customers to tap to connect their Apple Watch so metrics are in sync.
Apple says, at launch time, Fitness+ features will allow professional trainers who specialists in their field to design and create outstanding fitness content, and appearing in each other’s videos welcoming everyone into the experience.
Each trainer has their own unique, inspirational story that transcends the screen. Spanning professional athletes, yogis, personal trainers, martial artists, health coaches, gymnasts, Ironman champions, marathoners, fitness club founders, and many others, Fitness+ trainers will offer an inviting, multidimensional experience for all.
