Apple celebrating Women’s History Month and International Women’s Day featuring untold stories, exclusive content, and highlights honor female voices in its services including App Store and Apple TV app, on Apple Music and Apple Arcade, and in curated collections for Apple News, Apple Podcasts, Apple Books, and more.
“Available beginning in March, these offerings celebrate the social, economic, cultural, and political achievements of all women who accelerate the conversation around gender equality.”
“Customers can learn new skills from female creators with virtual Today at Apple sessions, join the Apple Fitness+ community for inspiring workouts on International Women’s Day, or listen to an all-new show on Apple Podcasts from ABC News, featuring never-before-released audio from former first lady Claudia Alta “Lady Bird” Johnson.”
Apple honors women who push themselves to develop new strategies and ways of working, sharing their insights and perspectives to follow in their footsteps with others. In exclusive interviews, guests can read about female developers, or explore the curated Apps Created by Women Collection. In addition, during the month of March, the App Store will feature an App of the Day and Game of the Day from a female creator, and, with Apple Arcade, will display a range of games featuring strong female characters.
Apple Music, through its work, activism, and impact inside the pop culture and beyond, highlights women who are pioneers in their profession, breaking records, toppling charts, and inspiring others. Listeners of Apple Music will enjoy a wide variety of playlists curated by “Visionary Women” from artists and influencers from around the world. Four original short films will also be broadcast on Apple Music, and on March 8, Apple Music radio and Apple Music TV will feature amazing female voices, stories, and music for a full 24 hours, back to back.
With country-specific collections highlighting women’s voices and elevating their contributions to every area, Apple Books celebrates everywhere. Customers will find a number of biographies and memoirs honoring trailblazers, along with collections that spotlight literary legends and thrilling fiction newcomers, from Romance to Science Fiction, including women who rewrite the rules in every genre. Customers can also explore suggested great books and audiobooks that reveal incredible women’s stories during exceptional times, share empowering insights, and explore critical feminist intersectional perspectives.
Curated Guides will be available on Apple Maps, in partnership with Altas Obscura, Complex, Michelin Guide, HER, and Street Art Cities. Users will discover beautiful sculptures of extraordinary women, Michelin-starred female chefs’ restaurants and rising stars from around the globe, Los Angeles must-visit companies, and New York street art by women artists.
Including the 2020 Noble Prize for Chemistry winner Jennifer Doudna, Grammy-record-breaking artist Billie Eilish, National Youth Poet Laureate Amanda Gorman, and Vice President Kamala Harris, listeners will enjoy a comprehensive series of shows featuring great women voices. A series of shows from female-founded podcast studios, including audiochuck, Lemonada Media, and Wonder Media Network, is also available for discovery, in addition to a special edition entitled “The Power of Sisterhood,” which features celebrating the roles women play in society, community, and family, and the many ways women work together to bring about positive change.
ABC News will publish a new podcast, In Plain Sight: Lady Bird Johnson, about Claudia Alta’s “Lady Bird” Johnson, on March 1, in particular. In Plain Sight: Lady Bird Johnson provides startling discoveries about the underestimated capacity of the former first lady to manage the influence, politics, and polarization of her age, narrated in lively, informative, and sometimes humorous detail, to become the city of President Lyndon B. Johnson. Told in her own words using never-before-released recordings from over 123 hours of her White House audio diaries.
On Apple News, readers will explore curated subject groups that highlight diverse, inspirational figures from the past and present, lesser-known stories about the history of women, and the best writing on key issues for women. And, on International Women’s Day, with a Spotlight series of articles that honor contemporary leaders around the world, readers will dig even deeper.
Apple TV App
The Apple TV app highlights showrunners, directors, actors, and crew members who are striving for change in the battle for women’s equality, both in front of and behind the camera. Customers will enjoy curated collections that celebrate influential and emerging voices that bring women’s perspectives to the forefront of their storytelling, highlight Apple TV+’s leading women, and elevate international creators’ remarkable shows, films, and documentaries.
Apple Fitness+ members will enjoy a series of 24 workouts beginning on International Women’s Day, featuring full playlists made up entirely of women’s musicians, through High-Intensity Interval Training, Rowing, Agility, Heart, Treadmill, Spinning, Dance, Yoga, and Mindful Cooldown. With a complete theme, such as persistence, equal opportunity, and breaking through obstacles, these workouts will celebrate women, or by including inspirational and empowering songs by great women artists in all genres of music.
In addition, the Time to Walk episode released on March 8 features Korean-born author Min Jin Lee, author of the “Pachinko” New York Times bestseller, who talks about finding her voice through storytelling and how after immigrating to the United States, her family built a new life.
On March 8, by recording any workout of 20 minutes or more, Apple Watch users can participate in the International Women’s Day Activity Challenge and win a limited-edition award.
The Apple Women’s Health Study is a first-of-its-kind research study aimed at advancing the understanding of menstrual cycles and how they contribute to different health conditions such as polycystic ovary syndrome, infertility, and transition from menopause. The multi-year study is performed through the Research app in collaboration with researchers at Harvard T.H. Chan School of Public Health and the National Institute of Environmental Health Sciences, and users of iPhone and Apple Watch in the US participate.
Today at Apple
The partnership between Apple and design and art publisher ‘It’s Nice That’ Today at Apple, illustrator, and artist Sara Andreasson, photographer and filmmaker Camila Falquez, and documentary photographer and filmmaker Bethany Mollenkof will host three virtual sessions focused on redefining beauty and inclusion. Via virtual conversations and hands-on tutorials, these artists constantly question the very notions of beauty, strength, and inclusion in their work, and will teach participants how to celebrate women in their lives. All at the apple.co/new-world is welcome to sign up.