Apple partnership with (RED) by raising $250 million to combat HIV/AIDS and COVID-19

Apple partnership with (RED) by raising $250 million to combat HIV/AIDS and COVID-19

It’s been over 14-year Apple has partnership with (RED)’s to help and fight against HIV/AIDS. This year world continues to suffer from the COVID-19 situation, by understanding this situation Apple has donated $250 million to support (RED)’s to fight against HIV/AIDS in Africa to continue to protect those communities from COVID-19.

“Through June 30, 2021, Apple will direct 100 percent of eligible proceeds from (PRODUCT)RED purchases to the Global Fund’s COVID-19 Response to help provide services and treatment to some of the world’s most vulnerable communities,” stated Apple.

Apple has joined (RED)’s mission in 2006 to combat the HIV/AIDS epidemic in sub-Saharan Africa. Over the 14-years partnership between Apple and (RED), Apple has almost donated $250 million to Global Fund to HIV/AIDS programs that offer prevention, testing, and counseling services.

“Since 2006, Apple-supported grants have provided over 10.8 million people with care and support services, helped with the distribution of more than 167 million HIV tests, and provided 13.8 million people with ongoing access to life-saving antiretroviral (ARV) treatment.”

This year, communities around the world are struggling with HIV/AIDS as they also work to address and protect against COVID-19, particularly for vulnerable populations. COVID-19 has generated problems in managing treatment, diagnostics, and equipment, frequently undermining critical HIV/AIDS services.

To alleviate these challenges and ensure continuity in life-saving HIV/AIDS services, Apple’s contributions were redirected to the Global Fund’s COVID-19 Response at the onset of the pandemic earlier this year.

Apple partnership with (RED) by raising $250 million to combat HIV/AIDS and COVID-19
Image via Apple

These funds have allowed for additional contact tracing in South Africa, helped secure critical personal protective equipment (PPE) for health workers and emergency medical equipment in Ghana, and enabled the purchase of motorbikes to deliver HIV treatment to local communities that have been unable to seek in-person health services due to COVID-19.

Apple also donated millions of units of PPE to the Ministry of Health in Zambia, including both surgical masks sourced from its supply chain as well as face shields designed and produced by Apple.

Apple partnership with (RED) by raising $250 million to combat HIV/AIDS and COVID-19
Image via Apple

How Apple’s (PRODUCT)RED fight against HIV/AIDS?

“Over the years, Apple customers across the world have played a critical part in the fight to end AIDS, raising hundreds of millions of dollars for the cause. This year, it is easier than ever to support (RED) and its HIV/AIDS prevention and treatment efforts.”

“Apple has a wide range of new (PRODUCT)RED devices and accessories available this holiday season, including iPhone 12 (PRODUCT)RED, iPhone 12 mini (PRODUCT)RED, and Apple Watch Series 6 (PRODUCT)RED. Through June 30, 2021, Apple will direct 100 percent of eligible proceeds from (PRODUCT)RED purchases to the Global Fund’s COVID-19 Response to help provide services and treatment to some of the world’s most vulnerable communities.”

From December 7, Apple is donating $1 for every purchase made with Apple Pay on apple.com, in the Apple Store app, or at an Apple Store to the Global Fund’s COVID-19 Response.

To raise visibility for World AIDS Day and the ongoing effort to eradicate HIV/AIDS, hundreds of Apple stores are marking the day with red logos or window displays.

Apple partnership with (RED) by raising $250 million to combat HIV/AIDS and COVID-19
Image via Apple

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Apple partnership with (RED) by raising $250 million to combat HIV/AIDS and COVID-19
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