The latest report from ViacomCBS announced that to rebrand its “CBS All Access” network as a “Paramount+,” and it will be launched in the US on March 4, 2021, Paramount+ will also be coming to international markets including Nordics on March 25, 2021, and Australia in mid-2021.
It was announced on September 15, 2020, that CBS All Access will be rebranded as Paramount+ in 2021, and that further international expansion under the new name was expected. Bob Bakish, CEO of ViacomCBS, said that Paramount was “an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity, and world-class storytelling.”
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