Facebook finally brings Official Music Videos to its platform, starting from this weekend. Facebook has been working with partners in India and Thailand to build the foundation of a music video experience on Facebook. Official Music Videos exclusively to the US and Facebook partnership with major companies like Sony Music Entertainment, Universal Music Group, Warner Music Group, and some other smaller labels.
Today, Music videos are still popular on YouTube and Facebook to allow its billions of users to watch and share them on its platform.
Users can find the Official Music Videos on Facebook watch tab. In this Music tab, there is a complete list of categories and playlists. Like any video on Facebook, you can react to, comment on, and share music videos that are important to you or reflect your current mood across News Feed, Groups, and Messenger. You can also discover new artists from music videos shared by friends in News Feed, connect with fans who share your passion in a Facebook Group dedicated to your favorite artist, and react to a video in real-time as it premieres.
Facebook also launched a new destination for Music in Facebook Watch where you can explore music videos by genre, artist, or mood, as well as themed playlists like “Hip Hop MVPs,” “Trailblazers of Pop” and “Epic Dance Videos.” You’ll also find timely playlists like “Popular This Week” and “New This Week.”
Facebook allows users to discover, watch and share music videos from a wide range of artists, including, for example, Anitta, Blake Shelton, Bob Marley, Diplo, Elton John, Jonas Brothers, Josh Groban, Keith Urban, Maren Morris, Marvin Gaye, Miley Cyrus, Nicki Minaj, and others.
“In the coming weeks, we’re excited for global music video premieres happening on Facebook, including exclusive music video content from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50.” said Facebook.
Fans can also expect the premiere of the official music video for a new track from Lele Pons on Facebook first, who will be going live in advance to connect with fans and build excitement. In addition, Panamanian R&B singer Sech will be exclusively releasing a new video on Facebook and engaging fans in the leadup through tools like Live, countdown stickers in Stories, and fan Groups.
The supported artists were being informed they would soon need to toggle on new permission that would allow Facebook to automatically add their music videos to their Page, where they could be discovered by fans on the Page’s Videos tab. Once enabled, the artists will be able to edit or remove their video posts at any time.