How Facebook Watch is getting more than 1.25 billion visitors every month

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Facebook Watch launched globally in 2018, and today’s it’s become more and more popular to discover videos across Facebook, whether it’s live events, shows, sports, news, or music videos. That’s why Facebook getting more than 1.25 billion people to visit Watch every month to discover and share videos from millions of creators and publishers.

Facebook has made it easier for people to find more videos they’ll like with better navigation, expert curation, and smarter machine learning. Facebook can connect people with videos that match their interest-based.

During a time when people can’t come together physically, more people are turning to Watch to stay connected to creators, artists, sports, entertainment, and what’s happening in the world. To support those connections, we introduced a dedicated section within Watch for live videos. Across Latin America, more than 13.7 million people tuned in to watch the UEFA Champions League final, making it the most-watched football broadcast on Facebook. Events like these are more than a stream of a game, they’re a way for fans to share at the moment by interacting in real-time with the broadcaster and others.

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Previously Facebook announced music videos in Watch to everyone in the US, India, and Thailand by the end of July, by the demand to connect around music on Facebook. The music destination in Watch lets people explore music videos by genre, artist, or mood, and features themed playlist.

How Facebook Watch is getting more than 1.25 billion visitors every month

Shows in Watch continue to inspire conversation in Facebook Groups and beyond, with some fan-favorite series returning this month and new ones launching soon. Red Table Talk has emerged as the go-to place for unpacking today’s most compelling social issues in real-time as Jada, Willow and Gammy have created a safe space for honest and vulnerable conversations. Mike Rowe spotlights the everyday heroes that go above and beyond for their local communities in the heartwarming Daytime Emmy-winning Returning the Favor. On STEVE on Watch, comedian Steve Harvey entertains audiences with his unique perspective, insight, and celebrity interviews. And coming in October, Red Table Talk: The Estefans will bring together three generations of women — Gloria Estefan, her niece Lily and daughter Emily — around the iconic red table to share their opinions and life experiences, with no topics off-limits.

Partners are using the Facebook platform to reach new audiences, showcase creative content, and earn money by monetizing them. Pages like BuzzFeed, Tasty, Googful, Nifty, BringMe, and many more have been generating revenue from Facebook by focusing on creating more videos over three minutes across their pages.

“We moved quickly and increased our payout from total in-stream ads by 20% compared to the previous half,” said Maycie Timpone, Executive Director, Video & Publishing at BuzzFeed.


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