Instagram Shop has been rolling out in the US, and it will expand globally in the coming weeks. Instagram Shop is easier to explore and shop from the brands and creators. Now users can directly buy products from the Instagram Shop, and it will also get personalized recommendations. Users can also get a preview of the exclusive launches. Instagram also confirmed, “we’re adding a new Shop tab in the navigation bar so that you can get to Instagram Shop in just one tap.”
Instagram users can checkout purchases products through Facebook Pay, Facebook Pay also coming to the US in the coming weeks. “Facebook Pay will provide a seamless, secure way to shop and make donations to causes you care about across our apps. It features an extra layer of security with the ability to add a unique PIN or device biometrics, such as Touch or Face ID. We also provide Purchase Protection on eligible products that you buy using checkout”, said Facebook.
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