Apple unveiled the new iPhone 12 and iPhone 12 mini with a stunning new design with groundbreaking technologies, including A14 Bionic, an advanced dual-camera setup, and a Ceramic Shield front cover Super Retina XDR display.
With 5G technology, the iPhone 12 and iPhone 12 mini usher in a new era for the world’s finest smartphone. For a brighter, more immersive viewing experience, the newly built iPhone 12 models sport expansive edge-to-edge Super Retina XDR displays and a new Ceramic Shield front cover, offering the largest jump in durability ever on the iPhone.
The Apple A14 Bionic, the fastest smartphone chip, drives every iPhone 12 experience, and, combined with an innovative dual-camera system, delivers major new computational photography features and smartphone video of the highest quality. MagSafe is also launched in iPhone 12 models, providing high-powered wireless charging and an all-new accessory ecosystem that conveniently connects to the iPhone.
Five beautiful aluminum finishes, including blue, green, black, white, and (PRODUCT)RED will be available for iPhone 12 and iPhone 12 mini. iPhone 12 pre-orders begin on Friday, October 16, with availability starting on Friday, October 23. The iPhone 12 mini will be available for pre-order starting on Friday 6 November and will be available in stores starting on Friday 13 November.
The iPhone 12 and iPhone 12 mini will be available in blue, green, black, white, and (PRODUCT)RED 64 GB, 128 GB, and 256 GB versions starting at $799 (Rs.79,900), $849 (Rs.84,900), and $949 (Rs.94,900) respectively, for iPhone 12, and iPhone 12 mini will starting at $699 (Rs.69,900), $749 (Rs.74,900), and $849 (Rs.84,900) respectively.
iPhone 12 can be pre-ordered by customers in Australia, China, Germany, Japan, the UK, the US, and more than 30 other countries and regions starting at 5 a.m. PDT on Friday, October 16, starting Friday, October 23, with availability. The iPhone 12 mini will be available from 5 a.m. for pre-order. PST on November 6, Friday, with availability starting on November 13, Friday. iPhone 12 will be available starting on Friday, October 30, in India, South Korea, and more than a dozen other countries and regions.
From Friday, October 16, the MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12 Silicone Case and Clear Case will be available. The iPhone 12 Leather Case will be available on November 6, starting on Friday. The Leather Sleeve and MagSafe Duo Charger will be available at a later date.
“The introduction of 5G marks the beginning of a new iPhone era and we are excited to introduce these impressive new capabilities to our iPhone 12 and iPhone 12 mini customers,” said Greg Joswiak, Worldwide Marketing Senior Vice President of Apple.
“We’re once again pushing the limits with the latest Ceramic Shield front cover to offer amazing computational photography developments, Super Retina XDR screens, and the biggest jump in longevity in iPhone history. Available in two great sizes, iPhone 12 and iPhone 12 mini take design to a new level in a new form factor that is as stunning as it is robust, making it easier for consumers to find the right iPhone to suit their lifestyle than ever before,” he adds.
Superior 5G experience on iPhone
The iPhone 12 and iPhone 12 mini offer a worldwide advanced 5G experience, equipped with seamless integration of world-class hardware and world-class apps.
5G on the iPhone has increased speeds for quicker downloads and uploads, video streaming of higher quality, more responsive gaming, game interactivity in real-time, high definition FaceTime, and more. Customers will also be able to enjoy a secure, easy connection, reducing the need for public Wi-Fi hotspots to be linked.
The iPhone 12 models offer the best 5G coverage worldwide, with the most 5G bands on any smartphone. The higher frequency variant of 5G, US models support millimeter waves, enabling iPhone 12 to achieve speeds of up to 4 Gbps, even in densely populated areas. Smart Data mode is also included in iPhone 12 models, which improves battery life by smartly analyzing 5G needs and managing data consumption, speed, and power in real-time.
The A14 Bionic is the first 5-nanometer processor in the smartphone industry, decades ahead of the competition. Compared to the fastest competing smartphone chips, A14 Bionic has the fastest CPU and GPU by up to 50 percent, allowing console-quality gaming experiences, powerful computer photography, and more, while delivering great battery life, faster and more efficient than ever.
Pushing the boundaries of machine learning (ML), A14 Bionic features a 16-core Neural Engine that is able to complete 11 trillion operations per second for an 80 percent increase in performance, allowing better performance on even the most extreme ML models.
The 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as stunning as they are robust with their advanced new design. And the iPhone 12 mini is the world’s smallest, thinnest, and lightest 5G smartphone, re-designed to cram all of the iPhone 12 technology into a delightfully compact size, while still offering an impressively wide and immersive edge-to-edge display.
In conjunction with the Ceramic Shield front cover, which goes beyond glass by introducing a new high-temperature crystallization stage that grows Nano-ceramic crystals inside the glass matrix, both models feature a sleek new flat-edge design with an aerospace-grade aluminum enclosure, improving drop output by 4x.
With system-wide color management for industry-leading color accuracy, the iPhone 12 and iPhone 12 mini featuring all-screen Super Retina XDR displays that reach further to the edges. For true blacks, both models have a 2 million-to-1 contrast ratio, and immersive HDR viewing experience for high-definition content, more detailed images, and almost twice the iPhone 11’s peak brightness.
The iPhone 12 and iPhone 12 mini have an industry-leading IP68 water resistance level of up to 6 meters for up to 30 minutes and are safe from frequent spills, including coffee and soda.
The iPhone 12 and iPhone 12 mini have powerful A14 Bionic-enabled computer photography features and a new dual-camera setup, offering an unprecedented camera experience that makes it easier than ever to capture the perfect image or video intuitively. This advanced camera system includes the Ultra-Wide camera and a new /1.6 aperture Wide camera, the fastest yet on the iPhone, offering 27 percent more light for even more stunning low-light images and videos.
On iPhone 12 models with Night mode and faster-performing Deep Fusion, computer photography is taken to the next level now on all TrueDepth, Wide, and Ultra Wide cameras for enhanced images in any area.
For photos taken in low-light settings with Night mode, and more texture and less noise in Deep Fusion photos, clients can encounter clearer images and better contrast. ML is used by Smart HDR 3 to smartly change a photo’s white balance, contrast, texture, and saturation for strikingly natural-looking photos.
With the first camera to shoot HDR video with Dolby Vision, iPhone 12 is the world’s first and only smartphone that enables customers to conveniently record, edit, and upload cinema-grade videos natively on iPhone with an end-to-end Dolby Vision experience.
Whether in the Photos app or iMovie, Dolby Vision grading is processed live when recording and retained during editing. And on the industry-leading Super Retina XDR monitor, iPhone 12 playback is more realistic than ever before.
Both models now also feature enhanced cinematic video stabilization, Dolby Vision’s even more true-to-life selfie videos, and Time-Lapse night mode, offering longer exposure times for clearer videos, better light trails, and smoother exposure when used with a tripod in low-light scenarios.
New Charging Experience
For a better, more effective experience, MagSafe enhances wireless charging and launches an ecosystem of easy-to-attach accessories that complement the iPhone 12 models beautifully. With an array of magnets around the wireless charging coil, designed for alignment and performance, MagSafe offers a special iPhone experience that attaches seamlessly to the iPhone at all times.
MagSafe chargers provide up to 15W of power effectively, while still accommodating current Qi-enabled devices. Charging options include the iPhone and Apple Watch MagSafe Charger and MagSafe Duo Charger, as well as new silicone, cloth, and transparent cases that can be conveniently added to the back of the iPhone, and a cloth wallet. Customers may also expect third-party vendors to provide creative MagSafe accessories.
Rest of the iOS 14 features
With new ways to customize the Home Screen, iOS 14 offers a reimagined iPhone experience. Beautifully updated widgets offer timely data at a glance and can be pinned on any Home Screen page in various sizes.
The App Library is a new space that organizes all the apps of a user into one convenient, easy-to-navigate view automatically. IOS 14 also offers new ways to discover and use Smartphone Clips apps, efficient messaging updates, greener ways to explore cities with maps, and improved privacy features for even greater accountability and control.
With the environment in mind, the iPhone 12 models were designed. For the first time, iPhone 12 models, including the new camera, Taptic Engine, and MagSafe, as well as Apple’s MagSafe accessories, will use 100 percent recycled rare earth elements in all magnets.
Apple is also eliminating from iPhone packaging the power adapter and EarPods, further lowering carbon emissions and preventing the mining and use of precious materials, allowing smaller and lighter packaging and allowing for the shipping of 70 percent more boxes on a pallet.
Taken together, these reforms would remove more than 2 million metric tonnes of carbon emissions annually, which is equal to the annual removal of almost 450,000 cars from the road.
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