Today Pinterest launches its biggest stories feature updates for creators called “Story Pins”. Pinterest also launching a new creator profile and analytics tools to track performance. These new publishing and measurement tools will give creators a new way to easily immerse and expansive stories directly to Pinterest and reach Pinners looking for inspirational ideas and people to follow.
Pinterest is a great place to discover new ideas and inspiration such as tutorials, recipes, fashion style, home ideas, and many more.
These Story Pins feature will give creators a new way to tell dynamic and visual stories with videos, voiceover, and image and text overlay. Pinterest says that “we are making it easier for creators who are eager to share their talent, passion, and creativity to flow back directly into Pinterest without the need for a website.”
According to a Pinterest report, Story Pins can be saved to boards for later and will be discoverable over time. Pinterest also says that these Story Pins will be distributed across the home feed, search results, and places like the “Today tab”, and benefit from the visual discovery engine that matches new ideas to people with relevant interests and tastes.
Creators can create Story Pins using a Pinterest camera to record video, add multiple images as well as text with custom fonts. Creators can also add a detailed page with information like ingredients or DIY materials, or any other. With these Story Pins feature, creators can build their audience on Pinterest.
Pinterest also updates for creator profiles to feature the creator’s ideas front and center and showcase their published content. Pinners can send message to creators via the Contact or Message card.
Pinners can also react to the ideas they discover from their favorite creators with a range of positive reactions like “Great idea,” “Love,” “Wow,” and “Thanks” to provide feedback to creators. Creators and Pinners can further interact with images with text comments after they have tried an idea.
Pinterest also updating its analytics tools to track performance and progress. Pinterest launches new analytics tools as well as an engagement tab, where creators can like or respond to photos on Pins in one place, it will be making it easier for creators to engaging with their audience.
With Pin Stats, creators can see key metrics like impressions and engagement. Pinterest also redesigned the Analytics dashboard to show a detailed view of how content is performing.
Story Pins only available to selected creators in the U.S. and Pinterest will continue rolling out access and improvements over the coming months to international creators. And other features are live for Pinners with business accounts, says Pinterest. Pinners in the U.S. will start seeing Story Pins on iOS, Android, and Web, starting today. If you are creators and want to learn more about Story Pins and creator tools then you can sign up here.
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